![]() ![]() Why pay for billboards in Times Square that get seen by families from Kentucky on their first trip to the big city (y’all!) when you can pay a hot girl to wear your lipstick, that will be seen by 500,000 like minded followers that have a very high conversion rate potential? AND you can get the nitty gritty consumer behaviour data? Sign us up! Yes she had the Kardashian brand behind her but the idea clicked. Social media and Influencers are becoming the bread and butter of marketing, ever since Kylie Jenner launched a billion dollar company using Instagram as her sole advertising and marketing channel. While 89% of marketers say Instagram is the most important channel for influencer marketing, newcomer TikTok has quickly become one of the most popular platforms in the world in less than two years…. So, we thought we’d share the ins and outs of Tik Tok Influencer Marketing on the bullish app that no one saw coming and how marketeers can use Tik Tok Influencer Marketing to their advantage. ![]() As partners of Tik Tok ourselves, we at Monumental, have a special place in our hearts for short form content as the wave of the future. ![]()
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